Moving Your Credit Card to “Top of Wallet” Is Our Top Priority

Too often financial institutions realize that their portfolio just isn’t realizing its full potential. Low activation rates are a typical indicator. It means that your customers or members may not see the value in your product offerings—or perhaps it’s because you haven’t maximized your marketing investment. The only way to reverse the process is to discover the root cause of the problem and take the right steps to optimize your portfolio in order to increase your market share and improve bottom-line performance.

Fintura’s turnkey Portfolio Management solution applies a proven systematic approach to put your portfolio into high gear and on the road to sustained profitability. Acting as an extension of your marketing and analytic departments, we will assess opportunities within your portfolio and invest the upfront marketing dollars to increase its profitability. We’re compensated on our success in achieving your goals: a win-win situation all around.

Our Business Process Management approach provides the structure for implementing continuous improvement and optimization strategies across any portfolio of financial products. After running a battery of tests, we’ll produce an in-depth analysis of the current state of your portfolio and develop and fund a series of portfolio-stimulating marketing initiatives derived from the full gamut of opportunities identified from your portfolio assessment. In this example, we screen your portfolio to identify the cause of its low activity rate. We then create, test and execute promotional marketing campaigns designed to motivate an increase in card purchases and balance transfer rate activity. We wrap up with a thorough analysis of the results over time to discover valuable information that drives future campaigns.

If moving your credit card to “top of wallet” is important to your financial institution’s fiscal health and profitability, give us a call and learn more about how Fintura’s turnkey Portfolio Management solution can turn your portfolio into a valued asset.