Tapping Your Customer Base for Expanded Product Opportunities 

For many banks and credit unions, New Account Origination is a bit like drilling for oil on your own land. You know you’re sitting on great wealth, but you don’t have the resources to locate it and pump it out of the ground.

A successful New Account Origination initiative requires the direct marketing expertise and dollars to continually mine your customer base for value-added product cross-selling opportunities. Fintura’s New Account Origination turnkey solution levels the playing field for resource-strapped banks and credit unions that want to aggressively compete with national franchises for a healthy share of the credit card, student loan and home equity loan market.

Acting as an extension of your marketing department, we begin with a thorough analysis of your customer or member base using your customer files and dozens of credit agency attributes. We then apply our proven proprietary targeting models and methodology to identify the right product for the right consumer. From there, we manage the entire direct marketing campaign from strategy and offer development to printing, postage and mailing, freeing your marketing team to focus their attention on other marketing efforts.

All marketing initiatives are performed under your financial institution’s name and mark, providing you with final marketing approval rights. Only your identity shines through; Fintura remains completely transparent throughout the process.

We believe so strongly in our ability to generate significant new accounts and loan growth for you that we will invest 100% of the upfront marketing investment costs and intellectual resources for each marketing initiative, betting our payback on our ability to generate new business for you.

Call us today to learn more about how our turnkey New Account Origination solution can stimulate new business activity for your financial institution.