Profitability Solutions for
Financial Institutions

Fintura is a privately-held account origination and portfolio management company founded to help financial institutions achieve a competitive edge by expanding their product portfolios and profitability through low cost, turnkey solutions delivered around a “compensation for performance” system.

We partner with financial institutions—including regional banks, community banks and credit unions—to develop and implement innovative revenue-generating marketing strategies for credit cards, student loans and home equity product lines based on each financial institution’s specific needs and goals.

Unlike other account origination and portfolio management firms, we create sustainable business partnerships built around the success of each financial institution. Fintura is not a bank, so we do not compete with financial institutions by providing additional products and services. Instead, we serve as an extension of our client’s internal marketing department.

We evaluate opportunities that will achieve long-term profitable business outcomes—rather than turning a quick profit. We do this by applying our data-driven approach to market to consumers with timely, relevant product offers. Our customized and innovative solutions offer our financial institution partners unique product optimization and extension opportunities, including:

• New Account Origination >
  
• Portfolio Management >
  
• Agent Issuing >
  
• Co-brand/Affinity Programs >
  
• Innovative Consumer Loyalty Product Development >

As part of our commitment to our clients and bolstered by our firm belief in the value of our offerings, we offer custom compensation structures to accommodate our client’s varying budget parameters. Moreover, we take on all of the upfront costs of marketing new account and portfolio optimization initiatives for our clients. Our “compensation for performance” business model means that we’re compensated for delivering results.

Our product development department, Fintura Labs, continually tests and pilots unique and differentiated product propositions across a wide range of customer niche markets. Focusing on developing consumer loyalty product concepts, such as the eco-friendly GreenPay^SM MasterCard^®, Fintura’s first cause-related rewards credit card, Fintura Labs provides a steady stream of innovative revenue-producing product opportunities for financial institutions that want to blaze new trails and differentiate themselves from their competitors.